Born Unfltrd is a beauty brand built on self-empowerment and authenticity. With a “skin-first, makeup-second” approach, it offers skincare-infused products that are easy to use, gentle on the skin, and designed for women on the go.
The brand promotes confidence without heavy layers, encouraging women to embrace self-love, growth and their unfiltered selves every day.
Logo & Branding, Packaging Design
BEAUTY & CARE, ECOMMERCE, FASHION & LIFESTYLE
We drew inspiration from the traditional 3D signboards often seen on food carts and trucks across India. This rich visual tradition shaped the creation of a distinctive brand identity and logo. The 3D-looking design of the wordmark logo we crafted reflects this vibrant theme, adding a unique and authentic touch to the brand.